Role: Marketing Manager

Responsibilities: Digital promotion design

Worked with the webmaster to develop a landing page for Southeast Asia Globe readers to receive a 30% discount off 2+ night stays. Design is based on 4 Rivers website and created with simple navigability aimed at directing users to the main website.

Designed banner advertisements to appear on the Southeast Asia Globe homepage. A/B tested photographs from 4 Rivers to determine which would draw in more clicks. The brighter and water photos were the most popular.

Designed email blasts to inform Southeast Asia Globe subscribers of promotion with 4 Rivers. We focused on promoting 3 aspects of 4 Rivers: adventure, glamping and eco-tourism.